Performance Marketing Manager

COMPANY OVERVIEW:

Gather Vacation is a full-service luxury property management company representing 500+ luxury properties in the islands of Hawaii and the Western US. We believe our vacation rental management services offer the best of both worlds: a local-centric approach to home care and guest experiences with the power, technology, and resources of a national brand. As Performance Marketing Manager, you'll join our innovative and ambitious team in the vacation rental space.

Gather is in the business of making others feel at home, so when you join our team, you're not only working with the industry’s best - you’re family. We foster deep, genuine connections with each other and inspire and equip our team to trust, learn and evolve while striking a healthy work-life balance so you can be the best at what you do.

We also understand that hard work deserves recognition. That's why we offer our employees not just good pay, but great benefits too. We want you to feel appreciated, valued, and, most importantly, part of a team making a difference in the hospitality industry.

At Gather Vacations, we believe in promoting from within, so there are plenty of opportunities for you to advance if you’re up for the challenge.

POSITION SUMMARY:

We are seeking a driven Performance Marketing Manager to join our trailblazing team in this new, fully remote role.

Your mission? 

You will spearhead our performance marketing initiatives, ensure brand adhesion and alignment across all tactical marketing avenues. You'll be at the forefront of increasing brand awareness and our brand's growth through project management and creating data-driven marketing strategies. We’ll look to you as the architect behind our digital campaigns, Google Ads, SEO, email marketing, and social media engagement, playing a pivotal role in our growth.

Your precision and strategic abilities will shine as you enhance our visibility on Online Travel Agency (OTA) platforms, boosting both our client acquisition and retention efforts.

But you won’t do this alone. You’ll work collaboratively alongside our Revenue, Sales, and Operations teams, leading projects and collaborating with contractors to reach new heights in the industry.

Benefits and perks you’ll enjoy: 

• Fully Remote Position
• Competitive Salary
• Paid Vacation & Holidays
• Equity Grant Options
• Sick Leave
• Company-sponsored 401(k)

RESPONSIBILITIES:

• Put our brand playbook and vision into action across all platforms, ensuring brand integrity in every campaign and communication.
• Oversee our 3rd party digital marketing agencies to ensure positive ROAS, effective digital marketing that drives booking revenue, and website SEO to increase direct bookings.
• Lead and manage marketing projects, including timeline, scope, and resources, ensuring alignment with strategic goals.
• Establish content calendars for our various audiences and execute related deliverables using both internal and external resources.
• Collaborate with team and contractors to drive and optimize acquisition and retention strategies across all digital channels, and standard marketing, focusing on measurable outcomes and ROI.
• Champion innovative marketing solutions and technologies that enhance our digital footprint and customer engagement.

QUALIFICATIONS:

• 1+ years Vacation rental industry experience is preferred
• A proven performance marketing manager with a knack for leading digital-first initiatives.
• Highly experienced in turning marketing data into actionable insights, with a focus on ensuring high ROI on all paid marketing campaigns.
• A strong writer who can both craft and review compelling content based on brand guidelines.
• Able to articulate a cohesive strategy across both internal and external terms and meet deliverable deadlines.
• Able to blend a data-driven approach to marketing without sacrificing brand tone, voice, and messaging.
• Knowledgeable in the vacation rental industry and understanding unit optimization metrics across OTAs.
• Experienced in using CRMs/Marketing Automation, and have an above-average ability to effectively leverage Hubspot (or similar) to consolidate data, segment marketing campaigns, and manage databases.
• Committed to lifelong learning, always looking for new trends, tools, and strategies in the digital marketing space.
• Thrive in a cross-functional team environment, working towards shared goals with enthusiasm and dedication.

COMPENSATION & BENEFITS:

Annual Salary: $85,000 - $95,000

Benefits: 

• Paid time off, such as PTO, sick days, and vacation days
• Health insurance
• Life insurance
• Dental insurance
• Vision insurance
• Retirement benefits or accounts
• Healthcare spending or reimbursement accounts, such as HSAs, FSAs, and HRAs
• Long-term disability insurance
• Short-term disability insurance
• Telecommuting options
• Other

Schedule: Monday - Friday business hours, with the flexibility to work overtime as needed.

Diversity and Inclusion: Gather is proud to be an equal-opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees.