Marketing Manager

COMPANY OVERVIEW:

We’re a vacation rental company where great people create exceptional experiences. From our humble beginnings with a simple idea, we've grown into a trusted industry leader delivering genuine hospitality to every guest. What sets us apart isn't just our advanced technology or high property standards, but our culture of doing things the right way, building trust, and supporting each other as a team. When you join Casago, you're not just taking a job—you're becoming part of a company that values your contributions, invests in your growth, and gives you the opportunity to make a real impact on the homeowners and guests we serve every day.

POSITION SUMMARY:

We are seeking a dynamic, results-driven Marketing Manager to join Casago. This role is ideal for a strategic marketer who understands how to connect brand storytelling with real performance—driving demand from guests while building trust and value for property owners. You’ll lead local and regional marketing initiatives that highlight Casago’s carefully curated vacation homes, professional property management services, and commitment to making every guest feel at home.

As Marketing Manager, you’ll collaborate closely with operations, owner relations, and leadership to execute campaigns that elevate brand awareness, generate bookings, and support owner acquisition and retention. With a strong grasp of hospitality marketing and a persuasive, relationship-focused approach, you’ll play a key role in shaping how Casago shows up in the market—helping grow revenue while reinforcing the high standards our guests and property owners expect.

RESPONSIBILITIES:

• Lead and develop a team of employees through effective coaching, mentoring, and performance management. Conduct regular one-on-one meetings and annual evaluations to support professional growth and ensure alignment with company goals.
• Oversee daily operations and workflow management to optimize team productivity and meet departmental objectives. Identify areas for improvement, and implement process enhancements to drive efficiency and quality outcomes.
• Build multi-channel consumer journeys and lifecycle communication strategies that result in customer satisfaction, conversion, repeat booking and engagement with our programs, products and services.
• Partner with key stakeholders in Product and Customer Experience to align on strategy, priorities, roadmap and defining success.
• Develop new programs and multi-channel experiences across all touchpoints where we engage with our customers; digital and traditional channels.
• Incorporate qualitative and quantitative insights to develop campaign strategies, customer segmentation and personalization to optimize campaign performance and meet company goals.
• Analyze campaigns and customer behavior to develop test plans for continual optimization of channels, campaigns and experiences.
• Develop a customer data strategy that includes guest preferences, profile, segmentation and modeling needed to create personalized experiences.
• Lead quarterly and monthly planning with internal stakeholders and manage the campaign content calendar to ensure delivery of programs that align to company initiatives.
• Create and deliver quarterly business reviews to executive leadership and internal stakeholders that provide measurement and insights relating to consumer behavior and program results.
• Foster a collaborative work environment that promotes open communication, innovation, and employee engagement. Address team conflicts constructively and in a timely manner as they arise.
• Assist the recruiting process with interviewing, selection and onboarding new team members while ensuring compliance with company policies and employment regulations.
• Collaborate with cross-functional teams and stakeholders to align departmental goals with broader organizational strategy. Represent the team in leadership meetings and communicate strategic decisions effectively to direct reports.
• Support continuous improvement initiatives by analyzing program performance, identifying bottlenecks, and implementing process optimizations. Stay current with industry trends, best practices, and emerging technologies relevant to the function.
• Other duties as assigned because every day is different in hospitality!

QUALIFICATIONS:

• Experience working in hotel, hospitality, vacation or similar industry is highly preferred.
• Bachelor’s Degree in Marketing is strongly preferred, though we recognize that great talent comes from many different paths.
• 2 years experience in lifecycle and engagement marketing strategy and execution of campaigns across B2C audiences. B2B and B2B2C experience is a plus.
• 2 years of CRM, digital marketing and ecommerce experience with in-depth knowledge creating multi-channel campaigns across digital and traditional channels and touchpoints.
• Demonstrated strategic approach to building, executing and optimizing automated digital programs at scale while also showcasing agility and fast-thinking.
• Strong communication skills; able to collaborate with a variety of stakeholders including senior leadership and cross-functional teams.
• Excellent organizational skills; experience managing project plans, meeting deadlines, and proactively raising blockers or risks.
• Analytical and data-driven with a demonstrated ability to measure, interpret and report on program and business metrics.
• Prior product and / or program management level experience in a similar industry or field.
• Proven ability to lead, mentor, and develop high-performing teams, with a focus on fostering collaboration, accountability, and professional growth in a fast-moving, results-driven environment.
• Experience managing day-to-day team operations, providing guidance and support, and fostering a positive, productive team culture focused on collaboration, accountability, and growth.
• Tech-savvy with experience using various digital systems and applications and comfortable using mobile apps, tablets, and various software platforms.
• Communicates clearly and confidently—whether it's over email, on a video call, or in person—and can build strong connections with both team members and clients.

COMPENSATION & BENEFITS:

Annual Salary: $90,000 - $100,000

Benefits

• Paid time off such as PTO, sick days, and vacation days
• Health insurance
• Life insurance
• Dental insurance
• Vision insurance
• Retirement benefits or accounts

Schedule

Full Time

Typically a Monday - Friday workweek with expectations to be flexible to support the needs of the business.