Description
COMPANY OVERVIEW:
Join our dynamic and growing hospitality and vacation rental company as we embark on an exciting journey to expand our portfolio and elevate our brand presence in the market. Specializing in creating unforgettable experiences for our guests, we manage a diverse range of properties, including highly sought-after vacation rentals listed on sites like Airbnb. As we strive to increase our bookings and acquire more properties to manage, we are in search of a Marketing Manager who can spearhead our marketing efforts and contribute to our growth story.
POSITION SUMMARY:
We are seeking a highly motivated and talented Marketing Manager to lead our marketing campaigns from the ground up. This is a pivotal role in our company, offering the unique opportunity to work closely with the founder and shape the future of our marketing initiatives. The ideal candidate will be a self-starter, ready to dive into a new challenge and build our marketing strategies from scratch. You will be responsible for designing, implementing, and optimizing a variety of marketing campaigns aimed at driving bookings and expanding our property management portfolio.
RESPONSIBILITIES:
- Develop and execute comprehensive marketing strategies to increase property bookings and management contracts.
- Manage and optimize Google Ads and Facebook Ads campaigns to reach target audiences effectively.
- Utilize Google Analytics and other analytics tools to monitor campaign performance, making data-driven decisions to enhance results.
- Implement retargeting strategies to engage previous visitors and convert leads.
- Apply SEO best practices to increase organic traffic and visibility.
- Design and execute targeted email and SMS marketing campaigns to nurture leads and retain customers.
- Create engaging content for social media platforms to increase brand awareness and engagement.
- Collaborate closely with the founder to align marketing objectives with business goals.
- Regularly report on campaign performance, insights, and optimizations to ensure transparency and continuous improvement.
QUALIFICATIONS:
Requirements:
- Proficiency in Google Analytics, Google Ads, Facebook Ads, and retargeting strategies.
- Solid understanding of SEO, email marketing, and SMS marketing principles.
- Demonstrated ability to develop and execute successful marketing campaigns.
- Strong analytical skills with a focus on data-driven decision-making.
- Excellent communication and collaboration abilities.
- Proactive and self-motivated with the ability to work independently and start projects from scratch.
Nice-to-Have:
- Experience with design tools such as Canva.
- Diverse marketing experience
- Background in hospitality, vacation rentals, or related fields.
COMPENSATION & BENEFITS:
Monthly Salary: $500.00 - $800.00
Benefits:
- Paid time off such as PTO, sick days, and vacation days