Description
COMPANY OVERVIEW:
Founded in 2019 by Mike Sjogren, STR Secrets has rapidly become a cornerstone in the online education sector, focusing on real estate investment through short-term rentals on platforms like Airbnb. Beginning with a vision to build passive income and reclaim valuable family time, Mike and his wife achieved their goals within 18 months and uncovered the secrets to sustainable success in real estate. Now, their mission extends to sharing these insights through STR Secrets, a comprehensive program offering coaching and mentorship in real estate investing.
What makes STR Secrets so unique?
At STR Secrets, we do more than just teach investment strategies; we provide a blueprint for financial freedom and a balanced lifestyle through short-term rentals and boutique hotels. Our approach combines mindset development, strategic planning, and tactical coaching and has empowered over 600 current and aspiring real estate investors to achieve their financial aspirations.
Joining the team at STR Secrets means becoming part of a family that values not only financial success but also the importance of a sustainable work-life balance. We are dedicated to changing lives, not just through investment success but by fostering an environment where every team member can thrive both professionally and personally. Our goal is to expand our vision and impact beyond short-term rentals, which is why we are looking for a Marketing Lead with the same passion for growth and transformation.
POSITION SUMMARY:
Are you interested in playing a key role in growing a company to 100M in 10 years?
As the Remote Marketing Lead at STR Secrets, you'll be the architect of our marketing domain, reporting directly to our Head of Operations. This role is ideal for a results-driven, innovative, and analytical strategist. Our team will rely on you as our "go-to person" for all our marketing needs. To succeed, you will need to balance creativity and data analysis to oversee marketing initiatives from the strategic planning phase to execution.
In this position, your work will directly contribute to our growth. You are our ideal candidate if you see challenges as opportunities to innovate and drive progress. Currently, our team consists of our in-house social media strategist, a tech/operations administrator, and a video editor. Through remote collaboration, you will lead projects such as creating sales funnels, crafting messaging through copywriting, and overseeing our podcast, all while devising and adhering to a marketing budget.
We know that with the right person leading our marketing efforts, we can reach and change the lives of hundreds of thousands. Apply today, and let's start designing life-changing experiences together.
RESPONSIBILITIES:
- Lead and implement comprehensive marketing strategies to drive STR Secrets’ growth and engagement across all platforms.
- Develop and execute targeted marketing plans to attract and nurture key customer segments: new and experienced STR purchasers, co-hosts, and hoteliers.
- Ensure effective reach and ROI while managing and executing paid marketing initiatives that align with strategic goals.
- Spearhead the promotion and marketing of STR Secrets’ podcast, enhancing visibility and audience growth.
- Monitor and manage key marketing performance indicators, focusing on funnel growth, social media engagement, and lead generation across channels.
- Ensure that two sets of eyes review all marketing materials produced by STR Secrets to confirm they align with brand messaging.
- Lead the development and implementation of the STR Secrets Referral program and be willing to level up your skills in critical marketing areas as we grow.
QUALIFICATIONS:
- Able to prioritize and execute moving projects
- Able to develop a tactical plan and strategy to attract our 4 client avatars
- Previous paid media experience and experience growing social media platforms
- Experience creating strategies and KPIs for projects
- Experience building funnels in Clickfunnels
- Copywriting and podcast experience are a plus
- Ambitious with a desire to grow with a growing company with 10-year goal to reach 100M
COMPENSATION & BENEFITS:
Monthly Salary: $5,000 - $10,000 based on experience and achievement
Bonus: Bonuses are based on hitting KPI goals
Benefits:
- Paid time off, such as PTO, sick days, and vacation days
- The chance to play a crucial part in scaling a pioneering company with ambitious goals
- Ownership over the entire marketing domain, offering the freedom to strategize, innovate, and lead a variety of marketing initiatives.
- Excellent work-life balance with remote work flexibility
Schedule: This is a full-time remote position. The applicant must be available during regular business hours and have the flexibility to work after hours as needed.