Description
COMPANY OVERVIEW:
Our company is a purpose-driven mental health and wellness organization dedicated to guiding individuals, couples, and families through life’s most challenging moments with compassion, professionalism, and care.
Our Mission:
As we grow our practice, our goal is to develop highly trained therapists to serve our clients. We carefully match clients with professionals who aim to offer comfort, hope and healing in life’s most difficult circumstances.
Our Vision:
To build a welcoming, multi-site practice that is a home for both clients and clinicians—an environment shaped by warmth, inclusion, and a deep respect for each individual’s journey. Through faith-centered principles of love, acceptance, and service, we aim to develop exceptional therapists while creating spaces where true connection and transformation can take place.
Our Values:
We lead with honesty, integrity, kindness, and excellence. We value education, professionalism, and personal growth. We believe in creating strong, connected families and supporting the total wellness of each individual we serve—regardless of culture, race, gender identity, or background.
What This Opportunity Means for You:
As we step into an exciting new phase of growth and brand expansion, we’re looking for a visionary, people-first Marketing Director to help amplify our mission and extend our reach. Join a values-driven culture where your work is deeply rewarding.
POSITION SUMMARY:
Are you the kind of person who walks into a room full of strangers and walks out with new allies, partners, and big ideas? Do you have the ability to turn conversations into connections - and connections into real, measurable growth?
We’re looking for a Marketing Director who isn’t just strategic - but magnetic. If you’re an Enneagram 7 (or maybe a bold, driven 1), this position will feel like home. This role is for someone who sees marketing as a mission—a way to connect people to the support they didn’t even know they needed.
You’ll shine in this role if...
- You’re a digital marketing pro—you know your way around SEO, social media ads, Google Ads, and content marketing.
- You’re highly organized—you manage multiple campaigns and events without dropping the ball.
- You’re results-driven. You love setting goals, tracking progress, and seeing tangible outcomes from your efforts.
- You bring big energy, fresh ideas, and a solutions-first approach to challenges.
- You align with our mission and want your work to mean something—every single day.
- You thrive on networking, collaborating, and meeting new people. You build relationships with humility, connect easily with others, and lead with a spirit of generosity rather than self-interest.
RESPONSIBILITIES:
Here’s what you’ll be doing day to day:
- Represent the organization at networking events, community gatherings, and strategic meetings to build powerful referral and brand relationships.
- Cultivate partnerships with doctors, churches, schools, business owners, and influencers to drive consistent client referrals and community visibility.
- Lead the creation and execution of content marketing strategies across social media, blogs, email campaigns, and paid ads to attract ideal clients.
- Manage social media platforms (Instagram, Facebook, LinkedIn) with engaging, mission-aligned content that drives interaction and inquiries.
- Develop and optimize paid advertising campaigns (Google Ads, Meta Ads) to increase brand awareness and attract cash-pay clients.
- Track key marketing performance indicators using tools like Google Analytics and CRM systems and use insights to guide decision-making.
- Report monthly on campaign results, lead conversions, referral success, and revenue impact to ensure marketing efforts align with business goals.
QUALIFICATIONS:
- A bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s preferred but not required)
- 2+ years of experience in marketing, business development, or community engagement—healthcare or wellness industry is a plus
- Proven success in lead generation, relationship-building, and campaign execution
- Strong knowledge of SEO, Google Ads, Meta Ads, email marketing, and social media strategy
- Familiarity with Google Analytics, CRM tools, and performance tracking
- Exceptional communication and public speaking skills
- A valid driver’s license and reliable transportation
- A strong personal alignment with My Therapy Connection’s mission and values
COMPENSATION & BENEFITS:
Annual Salary: $100,000 - $150,000 Total OTE
What You’ll Love About This Role:
- Autonomy & Ownership – You’ll have the freedom to run with your ideas, take initiative, and lead strategy without being micromanaged.
- Dynamic, People-Focused Work – From networking events to community outreach and creative brainstorming, your days will be full of variety, energy, and connection.
- Room to Innovate – Bring your creative campaign ideas and experimental mindset; we encourage out-of-the-box thinking and fresh approaches.
- Growth Opportunities – As the company scales, your role and influence will grow, too. This is a chance to build something meaningful and long-lasting.
- Supportive, Inspiring Team Environment – Join a collaborative, faith-rooted culture where enthusiasm, encouragement, and impact are part of everyday life.
Schedule: Flexible schedule (some evenings/weekends for events)