Description
COMPANY OVERVIEW:
Staylah is a dynamic hospitality brand growing by delivering extraordinary vacation rental experiences to guests and superior returns for owners. Our genesis came from firsthand experience with lackluster property management and care for our owned portfolio of short-term rental properties in the beautiful Smoky Mountains of Tennessee. Dwindling returns, poor emphasis on quality, and unhappy guests drove us to find a better way. As Albert Einstein said, “In the middle of difficulty lies opportunity.”
Recognizing tremendous potential in delivering a consistent hospitality vacation rental branded experience, our founder, Matt Hammer, left a stable, lucrative, 20-year career in risk and insurance to pursue this once in a lifetime opportunity. Leveraging experience in growing a startup to a public company, this passion is now directed towards building the preeminent vacation rental hospitality brand in the world.
Vision
Inspiring cherished moments through extraordinary vacation rental experiences that bring vitality to communities.
Core Values
- Faith – Honor God in everything. Passionately pursue your higher purpose. Believe and align with the vision for ultimate fulfillment.
- Adventure – Blaze new trails. Challenge the status quo. Live fearless with no regrets. Engage with boldness, enthusiasm, and care.
- Connection – Cultivate relationships. Care for others. Appreciate and embody beauty. Live for the common good.
- Utmost – Stewardship of our time, talent, and treasure to best fulfill our purpose, priorities, and commitments.
- Rest – Prioritize care for mind, body, and spirit to live fulfilled and perform as your best self.
POSITION SUMMARY:
Are you interested in helping to build a brand by crafting and executing a marketing strategy for a young and growing company? We are seeking a dynamic, creative, and proactive Marketing Coordinator to join our team. The ideal candidate will be passionate about travel and hospitality, possess strong organizational skills, and have a creative mindset to support our marketing initiatives. This role offers the opportunity to collaborate with executive leadership on branding, campaigns, advertising, social media strategy, digital presence, and more.
RESPONSIBILITIES:
- Assist in the development and implementation of marketing strategies to build our hospitality brand and promote vacation rental properties.
- Coordinate and execute digital marketing campaigns across multiple channels, including social media, email marketing, and online advertising.
- Create engaging content for our website, blog, social media, and email newsletters to attract and engage target audiences.
- Optimize our digital presence by reviewing vacation rental listings, arranging photos, and writing inspirational descriptions.
- Manage social media accounts, including content creation, community engagement, and performance tracking.
- Assist in the production of marketing materials such as brochures, flyers, and promotional videos.
- Conduct market research and competitor analysis to identify trends and opportunities for growth.
- Track and analyze marketing metrics and KPIs to measure campaign effectiveness and identify areas for optimization.
- Assist with event planning and coordination for promotional events and trade shows.
- Other duties as assigned.
QUALIFICATIONS:
- 3+ years previous experience in marketing, preferably in the hospitality or travel industry.
- Bachelor’s degree or comparable experience in marketing, Communications, Hospitality, or related field.
- Strong written and verbal communication skills, with the ability to create compelling content.
- Proficiency in digital marketing tools and tech platforms such as social media management tools, email marketing software, Google Analytics, graphic design, and Microsoft Office.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Excellent organizational and multitasking skills, with keen attention to detail.
- Ability to work independently and collaboratively in a fast-paced environment.
- Passion for travel and hospitality industry trends.
- Able to work independently as well as in a team.
COMPENSATION & BENEFITS:
Annual Salary: $40,000 - $65,000
Benefits:
- Paid time off such as PTO, sick days, and vacation days
- Employee recognition programs
- Telecommuting options
- Workplace perks such as recreation activities, food and coffee, and flexible work schedules
- Paid time off such as PTO, sick days, and vacation days
- Employee recognition programs
- Workplace perks such as recreation activities, food and coffee, and flexible work schedules
- Telecommuting options