Description
COMPANY OVERVIEW:
Join our heart-driven story.
At Hosting from the Heart (HFTH), our roots run deep in the art of genuine hospitality. Born from a family's cherished tradition of welcoming guests into a beloved cabin, we’ve evolved into a thoughtfully curated collection of over 30 properties in the heart of Colorado. Our ethos centers on creating a "Luxurious Home Away from Home Experience" where every detail is designed to make both guests and team members feel valued, inspired, and at ease.
Working with us means being part of a story that transcends traditional property management. We believe in fostering warmth, creativity, and meaningful connections at every touchpoint. Our commitment to impeccable service and personalized guest experiences isn't just a business strategy; it’s a passion that infuses every aspect of our operations. This is a place where your ideas are not only heard but celebrated, and where every day brings an opportunity to craft unforgettable moments.
Join HFTH and be part of a company where the heart of hospitality meets innovative excellence. Here, you’ll contribute to an evolving legacy of care, creativity, and connection, all while advancing a career that makes a tangible difference in people’s lives.
POSITION SUMMARY:
We’re looking for a powerhouse Head of Marketing & Branding. You’re right for this role if you’re a dynamic, driven, and forward-thinking leader, ready to leave your mark. You’ll take the lead of telling our brand story and creating our marketing strategy, crafting campaigns that connect emotionally and result in measurable ROI. You’ll succeed in this position if you’re someone who’s comfortable wearing many hats, enjoys variety, and can translate big ideas into creating measurable results.
At Hosting From the Heart, your ability to manage brand assets will be integral to building our brand.
What’s in it for you?
You'll have the opportunity to lead across all channels, drive growth, influence company direction, and collaborate directly with leadership. It’s a space where your voice will be heard, your creativity will be valued, and your work will be seen. You’ll also have the flexibility of a hybrid work environment and the freedom to run your own strategy.
If you’re in the market for a role that offers exciting challenges and leverages storytelling to deliver impactful results, we’d love to hear from you—apply today!
RESPONSIBILITIES:
- Develop, lead, and execute a comprehensive brand and marketing strategy that aligns with company goals and drives business growth
- Create and manage multi-channel marketing campaigns, including content, email, social media, paid advertising, and partnerships.
- Oversee the development and consistency of brand voice, messaging, and visual identity across all customer touchpoints.
- Analyze marketing performance metrics, generate insights, and optimize campaigns for effectiveness and ROI
- Collaborate closely with leadership and cross-functional teams to ensure marketing efforts support broader organizational objectives.
- Manage relationships with external vendors, creative partners, and contractors to deliver high-quality, on-brand materials.
- Stay ahead of market trends and emerging tools, continuously identifying new opportunities to enhance brand visibility and engagement.
QUALIFICATIONS:
- 5 years of experience leading branding and digital marketing initiatives, with a proven track record of driving strategic growth
- A vacation rental / hospitality industry background is preferred
- Able to craft compelling narratives across a range of digital and traditional platforms
- Knowledge of brand development, SEO, digital advertising, marketing analytics, and content strategy
- Proficiency with industry tools such as Google Analytics, Meta Ads, Email Marketing and Automation, as well as customer relationship management systems
- A strategic thinker with the ability to expertly execute plans
- Excellent communication and interpersonal skills, with a collaborative leadership style
- Excel in fast-paced environments with a commitment to staying updated on marketing trends, consumer behavior, and design best practices.
COMPENSATION & BENEFITS:
Annual Salary: $80,000 - $100,000 annually based on experience and achievement
Benefits:
- Paid time off, such as PTO, sick days, and vacation days
Schedule:
- Full-time role with the flexibility of a hybrid schedule