Description
Digital Marketing & Brand Specialist
Location: Remote | Type: Part-Time | Compensation: $700-800/month
WHO WE ARE
At UPKEY Rentals, we’re redefining what it means to feel “at home” while away. Based in Gainesville, Florida, we manage a growing portfolio of thoughtfully designed vacation homes that prioritize comfort, style, and hospitality in every detail. Whether hosting a traveling nurse, a Gator football fan, or a family exploring Florida’s freshwater springs, we deliver more than a stay — we create memorable, elevated guest experiences.
As one of the top-rated short-term rental operators in the region, we are known for our quality, care, and commitment to excellence. We're a small, nimble, and passionate team with big ambitions. If you're someone who thrives in an environment where you can make a real impact and grow alongside the business, keep reading.
THE ROLE:
We're hiring a Digital Marketing & Brand Specialist who can own and elevate our online presence, increase direct bookings, and build long-term brand awareness. This person will play a pivotal role in building and sharpening our brand identity and strategy as we scale. If you’re a strategic thinker with a proven background in brand building, executing digital marketing campaigns, and hospitality marketing within the U.S., and you’re not afraid to get your hands dirty to grow a brand—you might be exactly who we’re looking for.
YOU'LL BE FOCUSED ON:
- Direct Booking Growth
- Develop and implement digital campaigns (social, SEO, email, web) that drive traffic to our direct booking site.
- Strategize with leadership on promotions, landing pages, and guest incentives.
- Help us reduce reliance on OTAs by targeting a 50%+ direct booking ratio.
- Brand Awareness & Brand Strategy
- Collaborate with leadership to define and refine our brand compass, values, voice, and positioning.
- Craft and execute a U.S.-focused brand strategy tailored to short-term rental guests and property owners.
- Write clear, creative content that aligns with our mission and amplifies awareness across target audiences.
- Tell compelling visual and written stories to build trust and emotional connection with our audience.
- Maintain a robust content calendar that reinforces consistency and elevates our brand presence.
- Digital Marketing Execution & Influencer Collaboration
- Plan, create, and schedule content across social platforms (Instagram, Facebook, TikTok).
- Launch and track campaigns that increase reach, engagement, and bookings.
- Identify and engage with influencers, travel bloggers, and brand partners to expand visibility.
- Monitor performance and trends across digital channels, adjusting tactics to optimize results.
YOUR RESPONSIBILITIES
- Own the brand-building process and help shape how UPKEY shows up online and in-market.
- Develop and manage multi-channel digital marketing initiatives.
- Write/edit engaging blog posts, property descriptions, captions, and newsletters.
- Collaborate with the leadership team to ensure all efforts align with company goals.
- Track social/media metrics and provide reporting that translates into next steps.
- Support occasional email marketing, promotional campaigns, and reputation management.
QUALIFICATIONS - What you Bring to the Table
- 2+ years of experience with digital marketing and demonstrated experience building brands from the ground up, including defining brand identity, strategy, and voice.
- Proven success increasing brand awareness for hospitality providers within the U.S. market and track record of increasing direct bookings
- Strong written communication and a keen eye for brand voice and visual consistency.
- Hands-on experience executing digital marketing campaigns through social media, SEO, and email.
- Familiarity with tools like Canva, Adobe Creative Suite, Later, Mailchimp, and Instagram/Facebook/TikTok scheduling.
- Ability to take initiative, meet deadlines, and work independently in a remote environment.
- Bonus: Experience working with travel/lifestyle brands and influencers in the short-term rental space.
Portfolio Required: We will require a portfolio showcasing hospitality brand-building work (e.g., content samples, campaigns, visuals, or strategy docs). Bonus if you include links to social media profiles you've managed.
WHY JOIN UPKEY?
- Be part of a small, high-performing, and genuinely supportive team.
- Flexible hours with a consistent part-time schedule.
- Real opportunity to grow in responsibility, compensation, and creativity.
- Direct impact on the growth and success of a business redefining hospitality in Florida.
Ready to help us tell our story, build our brand, and book direct?