Description
COMPANY OVERVIEW:
We are a full-service real estate firm specializing in property management for both long-term and vacation owners. We handle all operations in a house with three customer-facing locations and additional field operation locations. While we might be one of the oldest family-owned property management companies in the United States, we are still at the cutting edge of technology and deployment for our owners and guests alike.
Boot-strapped by Annie Bryant Peterson in the early 1950s as a natural progression from taking care of homes while owners were away on Wrightsville Beach, Bryant Real Estate became a company that offered full-service property management in Southeastern North Carolina. A single woman starting her own company was rare in the 1950s, and she created a legacy through hard work, integrity, and treating everyone like family. 70 years later we strive to continue to build Bryant Real Estate with those same core values to ensure we honor her legacy for another 70 years.
POSITION SUMMARY:
This is a new position for our firm as we seek to elevate our marketing, public relations, and business development to new levels. You will be a part of the executive team and will be responsible for our brand management, and all outbound marketing for owners and guests alike. You will manage one direct report with the potential to build out the direct team or leverage another internal talent with indirect oversight. You will be required to create a strategy and execute the strategy, with success defined by the results, not hours spent.
RESPONSIBILITIES:
- Own eCommerce transformation, implementation, and execution.
- Optimize vacation rental listings to maximize performance across platforms.
- Orchestrate all aspects of design, communication, execution, and measure of a comprehensive marketing strategy.
- Proactively generating growth opportunities both organic and non-organic.
- Develop and execute multifaceted PR campaigns through paid and earned media.
- Oversee website management, SEO, social media platforms, copywriting, content creation, and analytics.
- Optimize vacation rental listings to maximize performance across platforms.
- Manage our company presence at local events, and national trade shows with a purpose-driven for growth.
- Effectively market across all social media platforms, particularly Facebook, Instagram, and LinkedIn, while exploring new channels such as Tik-Tok.
- Drive increased utilization of videography to increase relationships and brand awareness with current and potential owners/guests.
QUALIFICATIONS:
- Previous experience in marketing is required.
- Strong portfolio demonstrating work and successful campaigns with a preference in the hospitality or travel industry.
- Proven experience managing marketing budgets.
- Strong project management skills to ensure campaigns are executed promptly.
- Measurable growth in brand awareness and positioning across channels.
- Ability to travel for campaign content creation and conferences
- Proficient in Microsoft Office Suite, WordPress/Drupal, Google analytics, etc.
- Design experience is preferred.
- Pass a background check and submit strong references.
- A degree in Marketing is strongly preferred.
COMPENSATION & BENEFITS:
Annual Salary: $60,000 - $70,000 with Bonuses
Bonus Details: $5,000 - $20,000
Benefits:
- Paid time off such as PTO, sick days, and vacation days
- Health insurance
- Life insurance
- Dental insurance
- Vision insurance
- Retirement benefits or accounts
- Healthcare spending or reimbursement accounts, such as HSAs, FSAs, and HRAs
- Employee recognition programs