SkyRun Vacation Rentals
Published
July 12, 2021
Location
Partial Remote, Boulder, Colorado
Category
Job Type
Salary
$75,000 - $125,000 annual salary based on experience and qualifications

Description

 

Company Overview:

SkyRun is seeking a versatile Director of Marketing tasked with further fueling SkyRun’s growth and expanding the SkyRun brand.  This position serves as a key role within SkyRun and is responsible for defining SkyRun’s marketing strategy and execution while bringing thought leadership to client acquisition.

Position Summary:

This is a great opportunity for an ambitious, independent, experienced manager/director-level employee who wants to help drive the evolution of how SkyRun disrupts the vacation rental industry. Success in the role requires a wide range of experience across all marketing mediums and a talented leader who is able to balance strategy with tactical implementation.

Responsibilities:

General Marketing:

  • Develop and refine SkyRun’s marketing strategy.
  • Direct and implement the organization’s advertising and promotional activities.
  • Analyze target market information to identify and recommend effective marketing approaches.
  • Collaborate with senior executives to develop growth plans for the organization.
  • Forecast, draft, implement and oversee the department’s operating budget.
  • Ensure the SkyRun brand guide is updated and consistently executed throughout all our locations.
  • Lead the development and oversee standard/templated SkyRun marketing collateral (such as location owner case studies and homeowner recruitment postcards).
  • Help define and maintain SkyRun branded promotional products.
  • Create marketing content as needed, and perform other duties as assigned.
  • Manage marketing staff
  • Manage marketing vendor partner relationships.

SEO for SkyRun.com and Location Websites

  • Ensure SkyRun SEO guide is updated and promoted for use in locations.
  • Drive locations to website and property listings that convert (for example, effective descriptions, and photos).
  • Optimize website architecture and page construction for search engine consumption and optimal visibility.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for SEO or for display and usability on internet-connected devices.
  • Recommend paid search marketing tactics to increase visibility and engagement with SkyRun content and drive traffic and conversions to locations.
  • Improve search-related activities through ongoing analysis, experimentation, or A/B testing.
  • Purchase or negotiate the placement of listings in local search engines, directories, or mapping technologies.

Online Marketing Campaigns:

  • Oversee creation of social media campaigns using Facebook, blogging (EasyBlog), Instagram, Twitter, etc.
  • Oversee online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Oversee banner, video, or other non-text link ad campaigns.
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.

Digital Marketing Activities:

  • Ensure the SkyRun style guide is updated and consistent usage throughout our system.
  • Design and help create websites or other internet content that conforms to brand and company visual format.
  • Oversee the development and implementation of online marketing strategies.
  • Evaluate contracts with vendors or online partners.
  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.

Qualifications:

  • Experience applying marketing principles and methods and developing a marketing strategy
  • Ability to use content creation software - Adobe Creative Cloud Suite and video editing software
  • Excellent skills in social platforms, FB, Twitter, Insta and email marketing, and constant Contact
  • Ability to use Joomla Web content management software and EasyBlog
  • Understanding of Web platform development software, HTML, CSS (PHP and JS desirable)
  • Experience using sales and marketing software — Google Adwords and Analytics, Key Data, and SEMRush.
  • Knowledge of media production, communication, and dissemination techniques and methods
  • Demonstrated excellent written and verbal communication skills in the marketing realm
  • Ability to work independently and willing to create marketing content as needed.
  • Excellent interpersonal and customer service skills.
  • Excellent organizational skills and attention to detail.
  • Strong analytical and problem-solving skills.
  • Strong supervisory and leadership skills.

Experience

  • Five years of experience in marketing and long-range planning

Education

  • Bachelor’s Degree in Marketing, Digital Marketing, IT, Business or related discipline
  • Masters degree preferred.

Compensation: 

  •  $75,000 - $125,000 annual salary based on experience and qualifications

Benefits:

  • Generous PTO policy
  • Health insurance
  • 401(k), including company match
  • Basic life insurance policy
  • Long-term disability insurance
  • Fun and Wellness bonus
  • Paid volunteer days
  • Employee assistance program
  • Phone and internet allowance
  • Flexible schedule
  • Work from home options
  • Dog-friendly office
  • Additional employee-paid benefits available through payroll deduction

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