White Sands Hospitality
January 23, 2024
Apalachicola, Florida
Job Type
Annual Salary: $60,000 - $100,000 



Join White Sands Hospitality, a dynamic hospitality company on Florida’s Forgotten Coast, representing the area’s most recognizable destinations spanning from Mexico Beach and Cape San Blas to Saint George Island and Apalachicola.  Known for our commitment to excellence in guest experience and employee satisfaction, White Sands is committed to preserving, rehabilitating, and promoting the special treasures and natural splendor of Old Florida.

At White Sands, we:

  • Believe the best vacations are in strong local communities
  • Take pride in historic preservation
  • Strive to foster positive, long-lasting social and environmental impact
  • Aim to create growth and opportunity for our Forgotten Coast team
  • Believe that hospitality comes alive through team members who deliver exceptional guest experiences
  • Provide first-class services and amenities across all our Forgotten Coast brands
  • Are loyal brand stewards and the best at what we do
  • Measure success on the happiness of our guests, team, and the community in which we serve

We live here, and we love it here – we want others to share in that love!


We are seeking an ambitious and strategic thinker who is comfortable with technology and ready to grow into our evolving HR Director role to lead our Human Resources efforts through a phase of rapid growth and development. This role will be pivotal in reshaping our HR strategies, collaborating closely with a Professional Employer Organization (PEO), partnering with department heads, and ensuring our workforce continues to thrive in alignment with our company's vision and values.

We have made a significant and ongoing commitment to ensuring that you, the successful candidate, will have a robust support structure as you develop and implement the HR programming that will lead us through our next five years of evolution. From a strong PEO team with a deep understanding of our company’s needs and objectives to partnerships with the hospitality industry’s leading Employer Brand consultants, we are putting every piece in place to help you soar to

new heights. Be eager, coachable, and willing, and we will support your career growth. Apply today to work and play in our friendly, historic coastal town featuring pet-friendly beaches, boating, fishing, parks, shopping, art, nightlife, and a rich maritime history, all backed with relocation assistance.


  • Develop and execute Human Resources strategies and initiatives in line with the company's overall mission and objectives, leveraging the expertise of the PEO.
  • Collaborate with the PEO to design, implement, and manage competitive compensation and benefits programs to attract and retain top talent.
  • Lead the recruitment and onboarding processes, ensuring a seamless experience for new hires while focusing on diversity, equity, and inclusion efforts.
  • Empower and support managers to pull through company culture and HR initiatives in daily operations by overseeing employee relations, performance management, and career development programs to foster a positive and supportive employee experience.
  • Ensure compliance with employment laws and regulations, updating policies and procedures as necessary to maintain legal compliance.
  • Analyze HR metrics and data to provide insights and recommendations for continuous improvement.
  • Lead, mentor, and develop team members with HR responsibilities, fostering a high-performance culture and promoting professional growth.


  • Proven experience in Human Resources roles with increasing responsibility, preferably within the hospitality industry, is required.
  • Demonstrated success in collaborating with a PEO or managing a relationship with an outsourced HR function.
  • Strong knowledge of employment laws, regulations, and best practices.
  • Exceptional leadership and communication skills, with the ability to influence and collaborate effectively at all levels.
  • Strategic mindset with a focus on innovation and continuous improvement.
  • Tech-savvy with analytical skills and the ability to use data-driven insights to guide decision-making.
  • High level of integrity, confidentiality, and professionalism.
  • Adaptability and resilience in a fast-paced, evolving environment.
  • Bachelor's degree in Human Resources, Business Administration, or a related field is preferred; a Master’s degree or HR certification is desired.
  • SHRM Certified Professional (SHRM-CP) is preferred.


Annual Salary: $60,000 - $100,000

Bonus Details: Bonus opportunity based on individual and company performance.

Benefits & Perks: 

  • Generous Paid Time Off
  • Health Insurance
  • Life Insurance
  • 401(k) with Employer Match
  • Dental Insurance
  • Vision Insurance
  • Healthcare spending or reimbursement accounts, such as HSAs, FSAs, and HRAs
  • Long-term disability insurance
  • Short-term disability insurance
  • Exclusive employee perks across the White Sands Hospitality family of brands

Join us in shaping the future of White Sands Hospitality and driving our success in paradise!

Part of the White Sands Hospitality family