Cabins for YOU.
Published
May 2, 2022
Location
Gatlinburg, Tennessee
Category
Job Type
Salary
Annual Salary: $45,000
Insurance
Yes

Description

COMPANY OVERVIEW:

Cabins for YOU is a cabin rental management company with properties in Gatlinburg and Pigeon Forge TN. We’re looking for an ambitious Digital Marketing Manager to join our Marketing team as a laser-focused contributor to our customer and client marketing. This role develops, designs, and manages campaigns and digital assets designed to drive retention, loyalty, advocacy, growth, and community participation for our rapidly growing base of customers.  A major part of this role is designing and tracking effective campaigns across email, social, and other platforms that effectively maximize strong customer and client relationships.

POSITION SUMMARY:

You are the right person if you can:

  • work independently as well as a productive member of a team
  • oversee a content/editorial calendar for social and email campaigns for guests
  • design campaigns through graphic design tools
  • analyze analytics data to make effective marketing decisions
  • grow new leads via website traffic, calls-to-action, landing pages, and more
  • optimize marketing automation through email, content, and social channels
  • manage various email campaigns, which include but are not limited to:
    • growing lists organically
    • setting up segmented lists based on user behaviors
    • measuring results and optimizing leads
    •  assembling and scheduling the physical email blasts
  • Maintain the company’s online reputation with tact and future guests in mind
  • Create and oversee the success of client acquisition campaigns
  • Increase  memberships and decrease attrition in our loyalty program

QUALIFICATIONS:

You should have:

  • an Associates Degree (required) or Bachelor’s Degree (preferred) in Marketing, Business, Sales, or comparable
  • 1+ years developing and running email, social, and/or other marketing campaigns using a marketing automated tool
  • organizational superpowers and unwavering time-management
  • well-developed attention to detail
  • basic knowledge of Microsoft Office Suite
  • excellent creative thinking with the ability to use data to inform all decisions
  • excellent writing and communication skills (written and verbal)
  • an understanding of HTML/CSS and Adobe Creative Suite

COMPENSATION & BENEFITS:

Annual Salary: $45,000

Benefits:

  • Paid Vacation and Holidays
  • Health Insurance
  • Supplemental Insurance Packages
  • Open and relaxed environment

APPLY NOW