Cabins for YOU
Published
September 7, 2022
Location
Cartersville, Georgia
Category
Job Type
Salary
Annual Salary: $45,000
Insurance
Yes

Description

COMPANY OVERVIEW:

Cabins for YOU is a local, family-owned vacation rental management company offering 450+ cabins, chalets, and condos in Gatlinburg and Pigeon Forge. At Cabins for YOU, we are Built on Family. Focused on YOU.

Cabins for YOU was voted one of the Top 50 vacation rental property managers in the world in 2020 and we are currently searching for a Digital Marketing Manager to join our growing team!

This role is based in Cartersville, GA.

POSITION SUMMARY:

We’re looking for an ambitious Digital Marketing Manager to join our Marketing team as a laser-focused contributor to our customer and client marketing. This role develops, designs, and manages campaigns and digital assets designed to drive retention, loyalty, advocacy, growth, and community participation for our rapidly growing base of customers.  A major part of this role is designing and tracking effective campaigns across email, social, and other platforms that effectively maximize strong customer and client relationships.

Responsibilities: 

  • Oversee content and editorial calendar for social and email campaigns for guests.
  • Design campaigns through graphic design tools.
  • Analyze analytics data to make effective marketing decisions.
  • Grow new leads via website traffic, calls-to-action, landing pages, and more.
  • Optimize marketing automation through email, content, and social channels.
  • Manage various email campaigns, which include but are not limited to:
    • growing lists organically
    • setting up segmented lists based on user behaviors
    • measuring results and optimizing leads
    • assembling and scheduling the physical email blasts
  • Maintain the company’s online reputation with tact and future guests in mind.
  • Create and oversee the success of client acquisition campaigns.
  • Increase memberships and decrease attrition in our loyalty program.

QUALIFICATIONS:

  • 1+ years developing and running email, social, and/or other marketing campaigns using a marketing automated tool
  • organizational superpowers and unwavering time-management
  • basic knowledge of Microsoft Office Suite
  • excellent creative thinking with the ability to use data to inform all decisions
  • excellent writing and communication skills (written and verbal)
  • an understanding of HTML/CSS and Adobe Creative Suite
  • an Associates Degree (required) or Bachelor’s Degree (preferred) in Marketing, Business, Sales, or comparable

COMPENSATION & BENEFITS:

Annual Salary: $45,000

Benefits:

  • Paid Vacation and Holidays
  • Health Insurance
  • Supplemental Insurance Packages
  • Open and relaxed environment

 

APPLY NOW